What are the products and services you offer? Who is your ideal customer? Who are your competitors?
What are the top 3 business needs of your new website / marketing / branding requirements? e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
