You may be aware that Google’s current basic analytics (UA) tool is being retired on July 1st 2023, and Google is urging us to update our websites by then to ensure we are still collecting data.
The platform has a lot of new features and depending on how complex your current setup is (whether you are an e-commerce site, or tracking custom events etc), the complexity of the migration may vary.
What Is Google Analytics 4?
Google Analytics 4 is a web analytics tool that helps you track visitors and their behaviour on your site.
Google Analytics 4 tracks every aspect of user behaviour across multiple devices and uses artificial intelligence and machine learning to provide even deeper insight into how users interact with websites and apps.
GA4 is also focused on protecting user privacy. With its unique combination of features, including private user tracking, cross-channel measurement, and AI-powered predictive analysis, GA4 is an innovative solution for marketers looking to gain deeper insight into their customer journeys across channels.
It is a handy marketing tool for insights that can improve your marketing strategy. Here’s what you should know about Google Analytics for mobile apps.
See what’s in it for you.
Unlock customer-centric measurement.
Understand how your customers use your websites and mobile applications, from when they first sign up until they leave.
Get more innovative insights to improve ROI.
Discover new insights and anticipate future user behaviour with Google’s machine-learning tools to get more value from your existing and future datasets.
Connect your insights to results.
Integrate your ad campaigns across Google’s various platforms to work together for maximum impact.
Make your data work for you.
Analyse your data quickly and easily using a simple user experience and shareable reporting tools.
Should I Switch To Google Analytics 4?
Do you need to upgrade to GA4 right now?
Short answer: Definitely!
Move over to Google Analytics 4 immediately so you can build the necessary historical data before Google Analytics stops accepting new visits.
Better data means better-informed marketing strategies, which leads to improved results.
How can I migrate?
Here is a great step-by-step guide put together by Search Engine Land to help you
Can you help?
If you are on a care plan, we can help you migrate to Google Analytics 4 for free. If not, we can provide a free 15-minute consultation to find out your requirements.