Client Needs Analysis

Who Are We Doing This For?
Tell us about your ideal customer
Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? What are they frustrated about? What keeps them up at night? What one thing do they secretly desire the most?
What are the top 5 reasons your ideal customer will use your services or products?
Give us your main reasons for wanting to work with us
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 3 business needs of your new website / marketing / branding requirements? e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3

Website
Do you currently have a website?
How can we help you?*
- I need a new website
- I need some enhancements to my existing website
Is there anything about your current site that serves the business well and if so, why?

Branding
Do you currently have a logo? If so, please attach it here.
Drop files here or

Accepted file types: jpg, jpeg, svg, png, pdf, Max. file size: 100 MB.
Do you currently have a brand guidelines? If so, please attach it here.
Drop files here or

Accepted file types: jpg, jpeg, png, pdf, docx, Max. file size: 100 MB.
Do you have any particular colour preferences?

Design Concept
How do you want people to feel when they interact with your brand/website?
e.g. Safe and secure, edgy and excited, exclusive and cool, like they belong?
Tell us about your competitors.
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Do your competitors have websites?
If so, list them here so we can make sure yours is better 🙂
Other website inspiration
Are there any other websites in particular that you like the design of? Why?

Website Features
What will the site be used for?*
- It's just a brochure with static information that won't change
- It will be a dynamic site with user interactivity and content that will change over time
Dynamic site options*
- I want to sell products (e-commerce site)
- I want users to be able to book services online
- I want to sell courses online
- I want to have a members area with resources
- I want a members directory
Website details*
Tell us more

What does success look like?*
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
What budget have you allocated for this project?
Our standard brochure websites start from £5k. Be honest and we will tell you what we can and can't do.
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