It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top 3 business needs of your new website / marketing / branding requirements? e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months